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June 29, 2004
Fight Club At Staples
We just went to Staples to get some mailing labels and found this interesting packaging. Check out who the "sample label" on the box is addressed to: 
I'm guessing some designer snuck that in without his boss or anyone else knowing - how fitting. AD: Dick Cheney Quote T-Shirts Posted by sean on June 29, 2004 04:19 PM | View blog reactions
Previous Entry: why oh why? Next Entry: Fahrenheit 9/11 a la Bus Blog Wow... that's really freakin' creepy. Posted by: Shawn Liu on June 29, 2004 04:30 PM
Awesome Posted by: soap man on June 29, 2004 04:54 PM
420 -- right on dude! Posted by: mbone on June 29, 2004 05:01 PM
I first noticed this back on September 11, 2002 for an earlier version of the same product. See the link below. http://www.letterneversent.com/archives/2002_09.html#003049 Posted by: chris on June 29, 2004 05:35 PM
Awesome! Posted by: Chris Bishop on June 29, 2004 05:59 PM
The first rule of Fight Club is, you do not talk about Fight Club. Shhhh Posted by: mvidal on June 29, 2004 06:09 PM
We noticed this at our staples a couple of years ago. Pretty funny. Posted by: KevSlider on June 29, 2004 06:15 PM
That's so awesome. I've actually seen that used as other examples, but I cant remember where! Posted by: Steen on June 29, 2004 06:43 PM
It's always nice to see Chuck getting free advertising by the consumer system the book railed against. Y'all know it was a book first, right? Posted by: Parkaboy on June 29, 2004 08:39 PM
yes and I've read 4 of his other books you holier than thou asshole Posted by: shoe on June 29, 2004 09:20 PM
For a flash demo I contributed to a couple of years ago, the graphic artist populated the user-listings with characters from "Philadelphia Story". It's funny, because the main character in that movie (played by Katherin Hepburn) is named "Tracey Lord".... Posted by: eric on June 29, 2004 09:23 PM
"Y'all know it was a book first, right?" Funny, no one here mentioned the movie at all. Posted by: Sean Bonner on June 29, 2004 09:44 PM
excellent work men, TD Posted by: Tyler Durden on June 29, 2004 10:48 PM
Hey, at least it wasn't lobster bisque soup. Posted by: space monkey on June 29, 2004 11:06 PM
If you ask Chuck, thats where he got the name and address. Also, says so in the new edition of the book. Posted by: nicoles on June 29, 2004 11:40 PM
OMG HAX WTF Posted by: Tylololol Durden on June 30, 2004 12:38 AM
FIGHT Club? Huh. Posted by: Tyrone Shoelaces on June 30, 2004 12:48 AM
Hey, I didn't know it was a book, so the geek can be holier-than-me if he wants. Who's the author again? Posted by: AkiZ on June 30, 2004 02:19 AM
Typical for small companies. Posted by: amano.ncr on June 30, 2004 02:27 AM
Anyone else notice the street number? Posted by: A guy on June 30, 2004 06:14 AM
"If you ask Chuck, thats where he got the name and address. Also, says so in the new edition of the book." I dont think so. I havnt read the new edition of the book but Chuck does a commentary on the special edition DVD of the film and IIRC says that the name came from his school days, like it was the kid that always acted up. Posted by: SomeAsshole on June 30, 2004 07:20 AM
"Funny, no one here mentioned the movie at all." Well, no one except "soap man" in the second comment. ;) AKiZ, Fight Club was written by Chuck Palahniuk. Posted by: Chaz on June 30, 2004 07:21 AM
AkiZ, Avery isn't really a small company, so I wouldn't say this is typical. Posted by: monkeybars on June 30, 2004 09:02 AM
sorry...that was for amano.ncr Posted by: monkeybars on June 30, 2004 09:03 AM
omg that r0x! s0 f0nny I can't believe it :>> Posted by: b0van on June 30, 2004 09:55 AM
I love it!!! Posted by: Robert on June 30, 2004 10:03 AM
very crafty Posted by: xlshadow on June 30, 2004 11:15 AM
I think this is part of a larger marketing campaign. I saw a bus in SF yesterday that had a big staples ad on the side, featuring the Tyler Durden info above. Posted by: top_pops on June 30, 2004 11:26 AM
that hand looks pretty fake Posted by: qda on June 30, 2004 11:34 AM
That hand looks like it's in pain Posted by: phrak on June 30, 2004 12:16 PM
I quoteth Sean: *giggles* first rule about the movie, don't mention the movie. Posted by: Sugar on June 30, 2004 12:37 PM
It's all part of Project Mayhem. Posted by: Jack on June 30, 2004 03:10 PM
Anyone who thinks Fightclub is either a good philosophy or that it's not just another consumer product is an idiot. Thank you. Posted by: Nik on June 30, 2004 03:59 PM
I think you're an idiot! Posted by: Jack Frost on June 30, 2004 04:54 PM
Just FYI, Tyler Durden's address in the movie was actually 1537 Paper Street, not 420. I don't know what it was in the book. Posted by: Yams on June 30, 2004 05:03 PM
who cares about addresses, Inspiring change in this fucked up place is an achievment. thanks chuck, and fuck you 'Nik' we are space monkeys, lets do our work. N
Posted by: Nigel on June 30, 2004 05:34 PM
What the hell are you geeks babbling about? Wait! Before you answer that, answer this! WHO CARES? Posted by: Beh! on June 30, 2004 06:59 PM
you do Beh! Posted by: bill on June 30, 2004 07:02 PM
"It's always nice to see Chuck getting free advertising by the consumer system the book railed against. Y'all know it was a book first, right?" Posted by: DavidMcG on June 30, 2004 08:40 PM
Forget the labels, what the fuck is wrong with your hand? Posted by: x on June 30, 2004 08:41 PM
Nice envelope labels, ...sir. Posted by: stew on June 30, 2004 10:51 PM
i wonder if the designers got any more herb ;) "And God gave all the seed bearing plants and herbs to you..." gotta go it's 4:20 ;P<===U~*~* Posted by: blzbub on July 1, 2004 06:08 AM
to the person who says the hand looks fake: it's not. Check out the following website: http://www.staples.com/Catalog/Browse/sku_image.asp?PageType=1&SKU=AVE8293&ImageTypeName=Enlarged&ReturnURL=%2FCatalog%2FBrowse%2FSku%2Easp%3FPageType%3D1%26Sku%3DAVE8293 That's the official Staples website for those labels. That's pretty funny. Posted by: J on July 1, 2004 09:25 AM
The really important question here is: Can I get these in cornflower blue? Posted by: snowy on July 2, 2004 05:45 AM
i like how i've been stocking those things for the last three years at a staples in dayton & i never noticed that. nice. Posted by: betsy on July 2, 2004 03:27 PM
keeping up with the eccentric is fun! Thanks Avery! Posted by: Jo on July 2, 2004 04:36 PM
what?? wtf no way man! Posted by: as on July 5, 2004 11:27 AM
? Posted by: Esco Goatseer on July 5, 2004 11:38 AM
i worked at staples 2 years ago and we noticed that on those labels back then Posted by: john rosen on July 5, 2004 02:04 PM
"It's funny how so many people can read the entire book or see the movie more than once, and yet somehow COMPLETELY miss that Tyler Durdan was the ANTAGONIST, not the HERO." thank you bill! i just got done yelling at the computer for the same reason when i read that. amen. chuck's obviously not promoting the cult-like behavior in fight club. just the opposite. tyler durden is the enemy, yet everyone wants to believe he's the good guy just because he's opposing society. but then again, all of this is really off topic. i think i'm going to look for that in a store and frame it. just because i'm a dork like that. Posted by: krystina on July 5, 2004 03:49 PM
Cool I just love It. Posted by: Eddie on July 5, 2004 10:29 PM
periwinkle blue Posted by: mcqueen on July 6, 2004 12:16 AM
Who is Joh Galt? Posted by: charles on July 6, 2004 03:39 AM
I don't know... John's illiterate brother, maybe? Posted by: jim on July 6, 2004 06:00 AM
anyone ever read Kalle Lasn? pick up "Culture Jam" if ever you get the chance... Posted by: shay on July 6, 2004 01:06 PM
He was the antagonist AND the hero. From a literary standpoint, it's classic Gothic dualism. Posted by: CB on July 6, 2004 02:06 PM
"It's funny how so many people can read the entire book or see the movie more than once, and yet somehow COMPLETELY miss that Tyler Durdan was the ANTAGONIST, not the HERO." Actually, he is the hero. More precisely a superimposed personality created by the hero to accomplish what the Narrator could not. One could argue that Tyler is more of the "hero" than the Narrator could ever be himself. Posted by: Rei on July 6, 2004 02:57 PM
Tyler is an antagonist, the character and his movement represent the emerging facist movement in 1930-40's Italy. Anger towards banks and the credit system (owned by Jews), style of violent destructive pranks, desire to return 'true' machisimo to 'real' men, violent ideology, and a distrust of women, all characterized the Italian facist movement. [Escape via Facism vs. Slavery via Democracy]
Posted by: mduchesn on July 6, 2004 05:26 PM
"Wait a minute, you were fucking Tracey..." "Acctaully YOU were fucking Tracey, but its all the same to her." Posted by: Tyler Durden on July 7, 2004 12:42 AM
"Wait a minute, you were fucking Tracey..." "Acctaully YOU were fucking Tracey, but its all the same to her." Don't you mean Marla? Posted by: cinder829 on July 7, 2004 03:11 AM
hasnt everyone fucked Tracy? Posted by: SP on July 8, 2004 06:53 PM
What's the "Dave" in that Staples link? That's what really concerns me. Posted by: Rebelwedge on July 9, 2004 10:04 AM
Who's Tyler Durden? Posted by: skippy dendrige on July 10, 2004 05:48 PM
who cares if it was a book first. the last book i read was "Hop on Pop" and until that gets made into a film i won't read one damn book again. Posted by: jason bourne on July 12, 2004 12:25 AM
ok skippy, if you dont know who tyler durden is, either go see fight club, or shut the fuck up. Posted by: -bs- on July 14, 2004 11:01 PM
Hi Posted by: TZIMI on July 14, 2004 11:23 PM
That's a coded message to all of the under ground fight clubbers! Get ready for the Carnage! Posted by: Dick J on July 15, 2004 01:01 PM
"It's funny how so many people can read the entire book or see the movie more than once, and yet somehow COMPLETELY miss that Tyler Durdan was the ANTAGONIST, not the HERO." he may have been written in as the antagonist, but a lot of people that are against all the shit he was against think of him as a hero Posted by: Derek on July 22, 2004 12:07 AM
anyone else here about this game that is supposed to be coming out fall 2004? http://www.vugames.com/product.do?gamePlatformId=787 Posted by: Derek on July 22, 2004 12:10 AM
Cool I just love It. Posted by: Xor on August 1, 2004 07:40 PM
I searched Google for "mailing labels" and this was one of the search results. Random stuff like this is awesome. ;) Posted by: Sara on August 6, 2004 01:36 PM
"The really important question here is: Can I get these in cornflower blue?" "periwinkle blue" These are terrific references. They're not both to FIGHT CLUB, but they are both to Brad Pitt. I gotta go tell my friends about the labels. Bye bye now...Totenkauf. Posted by: Savior on August 23, 2004 02:16 AM
I must get one of those. Posted by: Trinity on August 30, 2004 02:11 PM
The photos look fake, your all fucked up losers, who cares about the book vs the movie antagonist or not get a fuckin life so many fuck ups like you in the world already, all pieces of shit, soft motherfuckers. Posted by: Jerk on September 7, 2004 06:59 PM
WHAT THE HELL IS WRONG WITH YOUR THUMB?????? IT'S BENDING OVER BACKWARDS LIKE TRACEY ON A FIRST DATE Posted by: Tat on September 16, 2004 10:45 AM
"The photos look fake, your all fucked up losers, who cares about the book vs the movie antagonist or not get a fuckin life so many fuck ups like you in the world already, all pieces of shit, soft motherfuckers." -lord forbid some people talk about literary work. people like you shouldn't have licenses to reproduce. Posted by: derek on October 6, 2004 10:01 PM
"The photos look fake, your all fucked up losers, who cares about the book vs the movie antagonist or not get a fuckin life so many fuck ups like you in the world already, all pieces of shit, soft motherfuckers." -lord forbid some people talk about literary work. people like you shouldn't have licenses to reproduce. Posted by: derek on October 6, 2004 10:01 PM
HA! HA! HA! Posted by: Tyler Durden on October 8, 2004 08:08 AM
Bisque IS soup. So the Tyler above must call them ATM machines as well. Posted by: Narator on October 12, 2004 01:05 PM
Wow, a video game. Someone really missed the message in that book. Posted by: me on October 16, 2004 10:59 AM
Fight Club has changed my life, i have fought in such fights and in form you all and every one to join the first stage with me ....fight club
Posted by: Josh Jenson on October 21, 2004 06:34 PM
Playing texas holdem at http://texas-holdem-000.net right now is a great idea, i thing! Posted by: texas holdem on December 24, 2004 03:38 AM
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