Last night I got a few e-mail invites for YASNS called "Multiply." The e-mails said:

Personal message from *****: I've decided to add my network over on Multiply since there's a ton more I can do with it there. I've got my own personal web page where I can share my photos, journal, reviews, classifieds, etc. with you and all my other friends. I now go to Multiply regularly to check the message board and see the new stuff posted in my network. Accept my invitation and check it out for yourself.

the ***** was my friends name in each e-mail, but holy crap! So in addition to keeping tabs on my network I guess it teaches you how to write in corporate marketing advertising talk. Although, it's pretty creepy that all my friends had the same "personal" message. The e-mail went on with a but of a FAQ:

Is this just like other "networking" sites I have heard about?

Actually it's much different, and much better. While other
sites are strictly about meeting new people, Multiply is a
communication tool that makes it easier to stay in touch
with people you already know.

*cough* *Bullshit* *cough*

Sounds a lot like every other FOAF network out there.

Can't I just use e-mail to communicate with people I know?

Multiply integrates tools, such as photo album sharing, with
messaging which makes it easier and more convenient to use
than e-mail. Plus, you can easily get in touch with your
contact's contacts. You'll no longer need to ask a question
starting with "Do you know someone that...."

WTF are they talking about? Maybe they should check out a few other sites like, oh.. I don't know.. friendster, tribe, orkut, flickr, etc...

But this is the best one:

This sounds interesting but a little confusing. Can I learn more?

It's actually all surprisingly simple. To read a little more
about how the product works please visit:

Are you following this? On the e-mail they sent out to try and get people to join their service they call their own descriptions of it "confusing", assuming that I'm "interested" and call it a "product." How appealing. Can't wait to sign up... oops, I think I just deleted all the invites.

Oh well.