"Flash is your friend with Web 2.0" - seperation of data and UI allows this. measuremap from Adaptive Path - graphical info about visitors to blogs. New version of flash to make it easier for developers to make apps in flash without knowing flash. New vertual machines and XML programming framework. Built on Open Source framework bits. Flex Builder. Builds very simple apps for sites and looks very damn cool. Flash has 98% reach on the web right now making it the most accepted platform out there. OSFlash.org / google indexes flash and it has more storage than cookies. two way audio and video. Macromedia.com/go/web2 after October 17. He built a flicker photo search app in real time and it took about 5 minutes. Pretty bad ass. And as you can see from this slide (photo by Tantek) Flash loves HTML. [web2con | macromedia | flash | Kevin Lynch | web20]